A little bit about me


Currently available for consulting freelance work, product discovery workshops, mentoring and training in London and San Francisco.

The services I offer on freelance basis:

  • As Director of Customer Experience, I…
    • Set up, lead and mentor CX and Service Design teams
    • Set up best practice and CX processes within the business
    • Lead omni channel conceptualising and execution across channels 
    • Lead in-house training 
    • Hands-on UX work

When consulting in agencies and client side roles, my involvement is a mix of hands-on design, strategy and team management. It depends on the size of the project and team. I’ve led projects from discovery to delivery and helped set up design teams and processes of working, ensuring that experience principles are implemented and embedded into the DNA of the agency/organisation. I mentor designers and researchers throughout delivery, while still enjoying getting my hands dirty in solving design problems with my team.

With over 15 years experience in design and creative direction, I have had the opportunity to work with clients from strategy to delivery. I have led projects across platforms in industries such as fashion & retail, hi-tech, fintech, gaming and automotive.

I have led and structured design teams and worked closely with global directors to define strategy and design processes within organisations. 

I am always on the look for innovation opportunities that involve new tech and need a holistic knowledge of UX strategy, omni-channel and end-to-end journey thinking. Believing that for any new technology, the fundamentals of user-centred design apply, I am always keen to bring my breadth of knowledge and experience to less traditional briefs. I am a keen follower of latest tech in the fields of voice, wearables and context aware computing.