“Ruby has a rare talent where she can visualize what set of emotions should equal a particular user’s experience in the universe of web forms. It was a wonderful pleasure working with her in improving our consumer funnel.”

“Ruby is bold, brash (in a positive way), creative and collaborative. She’s a fantastic strategic partner, whose commitment to seeing a concept and project through is unwavering. Her years of experience working in an ever-evolving space shows in her work product and thinking. Ruby is also a solid career mentor, investing in the success of her team and partners. ”

“It was great getting the opportunity to work with Ruby at Beyond. When it came to client work, she led creative teams with a strategic vision and collaborated well when getting into the details. Internally, Ruby shaped the experience team and advised individuals with their career goals and trajectories (which was great given her background). If you are looking for a solid design leader with a good track record of building teams and designing experiences, Ruby is your candidate.”

“Ruby is an excellent team director: enthusiastic for the craft, encouraging of talent and insight, clear-eyed about her purpose. More important still, she is a fierce proponent of user values and reaches beyond the best-practice decisions to design a more fulfilling experience. I would be lucky to work with her again.”

“Ruby joined us at Travelex at a time when we were undergoing significant change. Having hired a diverse set of disciplines to help take Travelex in new directions, the Experience Design team needed a dedicated leader and manager, and clarity of thought to structure design thinking. We needed to raise the bar to ensure a coherent customer experience across products and channels.

Ruby restructured and led the team, instilling solid practices to unite thinking, introduced the right tools and re-shaped ways of working that have significantly increased quality, speed and decision making - all of which will help define Travelex as a brand that is current and knows how to speak to its customer.

Ruby is generous with her time for the team, whilst always demanding the best. She is clear in her vision, doesn’t compromise on quality and is always willing to challenge and question decisions to make the product better. It never ceases to amaze me how she can retain so much detail and effortlessly piece elements of a puzzle together articulately - to turn complex concepts into simple and compelling outcomes.

She has an incredible eye for detail and an unmatched ability to provide logical thought that always puts the team a step ahead. Ruby’s approach to work is highly collaborative, bringing together relevant stakeholders from across the business to help define the customer journey by creating a common language and refined approach.

With Ruby on the team, the team works better and the products are better. I am thrilled that she continues to be a significant part of the change we are championing at Travelex.”

“We wanted a product prototype that was cutting edge visually and this is exactly what Ruby delivered. Ruby lead our digital product design phase, as UX Director, and she quickly showed she is an sharp thinker who has a gift for connecting her natural ability to visualize a product with her business acumen. Ruby hits the ground running and is prepared to challenge assumptions which we found very useful as a means of pressure testing our pre-existing rationale. A big asset to have on board any team/project!”

“I had the privilege to work with Ruby for a three month long redesign project. She is very passionate and hard working with a first-class eye for detail. None of my minute mistakes made it past her! She is also highly articulate about her work when talking to clients and very able to translate her ideas into sketches and those into prototypes. Her wide experience in media gives her a really good vision of how user experience fits in the big picture of digital projects. As a manager she is demanding yet understanding and sympathetic, making her a really good mentor.”