I'm in the business of loveable experiences...
Hi, I'm Ruby. I help agencies and clients set up design teams and processes of working, and ensure that customer experience principles are embedded into the DNA of the organisation. I mentor designers and researchers from discovery to delivery. I'm also quite hands on and enjoy getting my hands dirty in solving design problems with my team.
What I do. What I love
Experience strategy and conceptualisation is an integral part of what I do and I think about the customer journey across touch-points. It’s not about snazzy interfaces and sleek transitions but about considering every detail in the journey. This is what affects perception of the product and the brand as a whole.
Latest work: heading the experience design team
(July 2015- Present)
I joined Travelex in July 2015 as a Head of Experience Design. I set up and managed the team.
My scope of work includes team allocation, hiring and performance reviews. The team consists of Interaction, Service and Visual Designers, User Researchers, and content strategists.